I report with rigor, teach with curiosity, and write with heart.

A woman with long dark hair, wearing glasses, a pink blouse, and a dark blazer, smiling in front of a plain gray background.
A woman with long dark hair, wearing glasses, a pink blouse, and a dark blazer, smiling in front of a plain gray background.

My story

I've spent twenty years finding the stories other people miss: as a public radio journalist, a journalism educator at UNC-Chapel Hill, a youth mentor, and now as the founder of The Ghostwriting Lab, where I manage Google Business Profiles, so local customers find businesses on Google Maps instead of the competitors down the street.

A woman in a hospital gown and backpack is smiling and placing her hand on a man’s chest in a hospital room.

The short version

I'm Liz Baier, a career journalist and editor who's covered everything from breaking news to hurricanes to the quiet, complicated stories in between. Along the way, I've been part of a Pulitzer Prize finalist team, won a stack of Edward R. Murrow and Green Eyeshade awards, and received a handful of fellowships that took me from Chile to Berkeley to Cambridge. These days I split my professional time three ways: editing at WUNC News, North Carolina’s public radio station; teaching the next generation of journalists at UNC Chapel Hill's Hussman School of Journalism and Media; and running The Ghostwriting Lab, I write and manage business profiles so businesses can focus on customers, not on keeping up with Google.

What ties it together? Curiosity. I'm the person who's still asking "wait, why?" after two decades in this business, and I think that's exactly what makes a story, a classroom, or a newsletter worth someone's time.

A woman with long dark hair wearing glasses, a pink blouse, and a denim jacket, sitting against a plain light gray background, smiling with her hands clasped in her lap.
A woman with long dark hair wearing glasses, a pink blouse, and a denim jacket, sitting against a plain light gray background, smiling with her hands clasped in her lap.

Three ways I show up

Twenty years in this business has taught me that storytelling isn't just one job, it's a mindset you carry into every room. These days, that shows up in three places: the newsroom, the classroom, and the inbox of every client I write for. Different formats, same instinct: find what's true, make it clear, and never stop being curious about the next story.

  • Editing K-12 education, environment, and race, class and communities coverage at WUNC News, North Carolina's NPR station.

  • Training the next generation of journalists as an instructor at UNC-Chapel Hill's Hussman School of Journalism and Media. I also mentor youth journalists throughout the year.

  • Helping local companies write and manage their Google Business Profile, so people nearby see a business worth choosing.

SEE HOW WE COULD WORK TOGETHER →
Two people standing in a cornfield, one woman with headphones and a microphone, the other man in casual clothing
A woman sitting inside the open trunk of a gray SUV, smiling and working on a laptop, with a backpack on the ground.
A man and a woman standing outdoors in a grassy and wooded area; the woman is holding a microphone and wearing headphones, while the man is gesturing with his hand.

A few honors along the way

Pulitzer Prize finalist (team) · Multiple Edward R. Murrow Awards · Green Eyeshade Awards · National Headliner Award · NABJ Salute to Excellence · Poynter Women's Leadership Academy · National Health Journalism Fellowship (USC) · Knight Digital Media Fellowship (UC Berkeley)

SEE THE FULL LIST →

Get in Touch

Whether you're a business leader looking for a content partner, an organization that needs an editorial hand, or a program looking for a guest speaker or instructor, I'd love to hear from you.

Tell me a little about what you're working on, and I'll get back to you within 48 hours. If it sounds like a good fit, we'll set up a short call: no pressure, no pitch, just a real conversation about what you need and whether I'm the right person to help.

I believe the best storytellers never stop being students of the craft. Whether I'm in a newsroom, a classroom, or drafting a client's newsletter, I show up the same way: curious, rigorous, and genuinely interested in getting the story right.

LET'S TALK!