I report with rigor, teach with curiosity, and write with heart.
My story
I've spent twenty years finding the stories other people miss: as a public radio journalist, a journalism educator at UNC-Chapel Hill, a youth mentor, and now as the founder of The Ghostwriting Lab, where I help business leaders and institutions tell stories that actually connect.
The short version
I'm Liz Baier, a career journalist and editor who's covered everything from breaking news to hurricanes to the quiet, complicated stories in between. Along the way, I've been part of a Pulitzer Prize finalist team, won a stack of Edward R. Murrow and Green Eyeshade awards, and received a handful of fellowships that took me from Chile to Berkeley to Cambridge. These days I split my time three ways: editing at WUNC News, North Carolina’s public radio station; teaching the next generation of journalists at UNC Chapel Hill's Hussman School of Journalism and Media; and running The Ghostwriting Lab, where I bring twenty years of newsroom instincts to the people and organizations who need help telling their story well.
What ties it together? Curiosity. I'm the person who's still asking "wait, why?" after two decades in this business, and I think that's exactly what makes a story, a classroom, or a newsletter worth someone's time.
Three ways I show up
Twenty years in this business has taught me that storytelling isn't just one job, it's a mindset you carry into every room. These days, that shows up in three places: the newsroom, the classroom, and the inbox of every client I write for. Different formats, same instinct: find what's true, make it clear, and never stop being curious about the next story.
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Editing K-12 education, environment, and race, class and communities coverage at WUNC News, North Carolina's NPR station.
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Training the next generation of journalists as an instructor at UNC-Chapel Hill's Hussman School of Journalism and Media. I also mentor youth journalists throughout the year.
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Helping founders, executives, and educational institutions find their voice and turn it into content people actually want to read.
A few honors along the way
Pulitzer Prize finalist (team) · Multiple Edward R. Murrow Awards · Green Eyeshade Awards · National Headliner Award · NABJ Salute to Excellence · Poynter Women's Leadership Academy · National Health Journalism Fellowship (USC) · Knight Digital Media Fellowship (UC Berkeley)
Get in Touch
Whether you're a business leader looking for a content partner, an organization that needs an editorial hand, or a program looking for a guest speaker or instructor — I'd love to hear from you.
Tell me a little about what you're working on, and I'll get back to you within 48 hours. If it sounds like a good fit, we'll set up a short call — no pressure, no pitch, just a real conversation about what you need and whether I'm the right person to help.